First Republic Bank focuses on providing a personalized-relationship based banking service. In my experience, they provide the finest in-person banking experience one could imagine. Upon my first visit to the bank I was assigned a personalized banker who gave me her cell number and informed me if I ever needed any recommendations on places to eat or stay in the area I could call her directly. During my second visit, I was offered a complimentary umbrella on my way out to stay dry from the rain. During any occasion one could stop in for complimentary fresh baked cookies and coffee. Time and time again the quality of services the bank offers in person is above and beyond. As Northern California’s fastest growing bank, How can this experience be applied and apparent in the digital experience?
My First Republic Team & Messages
Forgot your bankers number? Need personalized help? Users are assigned a personalized banker and the mobile app provides an easy UX to get in contact with the banker via phone or email. Have a question about the app? Easily send support a message with in-app messaging.
Mobile Check Deposit
Nobody wants to go to the bank if they dont have to and Mobile Check Deposit addresses exactly that.The previous version of the FRB app did not have Mobile Check Deposit and this became a new must have feature. Working with a third party vendor this feature was integrated into the new app.
Touch ID & Fingerprint Login
More and more phones come standard with fingerprint reading capabilities. Fingerprint login gives the user a quicker and easier way to login without having to provide a password. iOS and Android have slightly different technical integrations to Touch ID and Fingerprint. To accurately capture each edge case a flow diagram was used in providing developers with each happy path and edge case. If you are interested in learning more about the best practices in implementing Touch ID & Fingerprint Login I found a great article that summarizes the general workflow.
With a user base of highly-valued clients, how do you ensure privacy when publicly accessing your financial information in public spaces? Stealth View allows users to login to a private view of their dashboard (displaying various accounts and balances). The UX team came up with a gesture based long press to reveal a the information with the targeted cell. This feature is extremely unique and which no other bank has.
Like any financial app, security is at the up-most importance. A variety of security tactics were integrated into the app and security testing was done through a third party vendor to insure no security risks were present.
These are just a few features that I believe make the First Republic Bank Mobile App stand out in providing personalized-service through the digital realm. There are a variety of other features not limited to Transfers, Bill Pay, Locations and Add External Accounts which were managed by me and another project manager.